Blog: Exploring Digital Identity, UX & Transformation

A growing subscriber list means nothing if half the addresses bounce and the other half never open your emails. The real value of a newsletter lies not in its size but in how well you manage the people on it.

A typical Bundesliga club has between 2 and 5 million social media followers across Instagram, Facebook, TikTok, and X. Yet when you ask these same clubs how many fans they can actually contact directly, with consent, for marketing purposes—the number drops to a fraction. Often less than 100,000. Sometimes far less.

Managing customer accounts across multiple digital touchpoints is one of the most challenging aspects of modern customer identity management. When customers register, update their profiles, or request account deletion, these changes need to be reflected everywhere. SCIM offers a standardized solution to automate this process entirely.

Hamburger SV (HSV) faced a challenge familiar to many major sports and entertainment organizations: massive digital reach without data ownership. With nearly 700,000 social media followers, the club had strong engagement, but the critical first-party fan data was locked away in silos and controlled by third-party platforms.

For users, logging in to services and logging into their account online is part of everyday life. For a long time, this required traditional passwords, which are considered insecure and cumbersome. Passkeys are an alternative that simplifies many things and offers numerous advantages in everyday use for both users and companies or organizations.

Unidy, an innovative leader in white-label identity and single sign-on solutions, is excited to announce a strategic partnership with Data Talks, a pioneering provider of Customer Data Platform (CDP) solutions. This collaboration is set to transform the way businesses collect, manage, and activate zero-party data, fostering direct, data-driven relationships with their customers while upholding the highest standards of digital privacy.

Learn the key differences between authentication and authorization in securing applications. Learn how these processes work together to protect sensitive data and improve cybersecurity with practical examples and best practices.

What are SAML (Security Assertion Markup Language) and OIDC (OpenID Connect)? Both are authentication protocols that enable Single Sign-On (SSO). Which one is better suited for your business? We introduce both protocols, how they work, their features, and which one is best for your company.

As part of digitalization, small and medium-sized businesses also face significant challenges. One of these tasks is to create digital access and data management solutions. Even in smaller companies, employees or external users today need to access many different applications. Handling this securely yet comfortably is no easy task. However, with OpenID Connect, data-sensitive and easy-to-use identity management is easy. Below, you will learn what exactly OIDC is and how it can be used profitably in your company.

This blog article explains our multi-brand feature and its key benefits. The feature allows organizations an centralized user account for different brands enabling the synchronisation of data across brands. Every brand is designed individually and includes different services, channels and subscriptions.

Unidy is a White-Label Identity Solution. But what does that actually mean and what are the advantages of a white-label solution?

When you are looking for a software infrastructure that meets your company's needs, the terms "best of breed" and "monolithic" are used regularly. We therefore think it is useful to explain these terms in more detail, as it can be difficult to determine exactly what they mean and how they can work for your company.

Collect - Increasing number of user profiles / Connect - Increase data fields and opt-ins per user / Convert - Increase revenue per user

What it Means and How to Respond - Moving Away from Opaque Collection and Use of Consumer Data Towards a Decision-Oriented, Transparent, and Privacy-Friendly Future.

2023 - Our story continues and we are going big on zero-party data this year. This article is about our story so far and our goals for the future.

Unidy enables Single-Sign-On to provide a unified login experience for users across one or multiple brand platforms. But what is Single-Sign-On and why is it important at all?