TechnologyBest Keycloak Alternatives to Consider in 2026
Keycloak handles authentication well, but running it means owning every upgrade, every security patch, and every integration yourself. For teams without dedicated identity engineers, that operational weight eventually becomes a drag on product velocity.
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Success CaseThe Preußen-ID: From Concept to Close to 100,000 Fans in Six Weeks
In February 2026, SC Preußen Münster launched the Preußen-ID — a unified fan identity that today connects close to 100,000 users and a six-digit number of opt-ins in a single profile. Member onboarding has run automatically ever since. Manual list management is gone.
StrategyProgressive Profiling: How to Enrich Customer Data at Every Stage of the Journey
Long registration forms are conversion killers. When users see 10 fields standing between them and your content, most of them leave.
TechnologySingle Sign-On for Clubs: Why Member Login, Shop, Ticketing, and Newsletter Belong Together
Single Sign-On (SSO) is an authentication method that allows users to access multiple, independent applications with one set of credentials—logging in once to reach everything from a member portal to a shop, ticketing system, and newsletter without re-entering passwords.
TechnologySocial Login vs. SSO: Key Differences Explained
Social login and Single Sign-On (SSO) both promise to eliminate password fatigue—reported at high levels by 39% of Americans—but they solve different problems for different audiences. Social login lets consumers authenticate with existing accounts from Google or Facebook, while SSO gives organizations a unified identity layer across multiple applications.
TechnologyWhat is CIAM? Customer Identity and Access Management Explained
Customer Identity and Access Management (CIAM) is a framework of technologies that manages how external customers register, authenticate, and access your digital services—distinct from workforce identity systems that handle employee access.
TechnologyHidden Costs of Keycloak: A Full Budget Breakdown
Keycloak's Apache 2.0 license costs exactly zero dollars, which makes it an attractive starting point for teams evaluating identity management options. That zero-dollar figure, however, represents only the software license—not the infrastructure, engineering time, security work, or compliance efforts required to run it reliably.
TechnologyWhat Is Keycloak? IAM and Single Sign-On Guide
Keycloak is an open source identity and access management solution that enables Single Sign-On across applications and services. Developed by Red Hat, it handles authentication, authorization, and user management through a centralized platform that supports industry-standard protocols like OpenID Connect and SAML.
TechnologyWhat Is Federated Identity and How Does It Work?
Federated identity is a system that links a user's digital identity across multiple separate organizations, allowing them to log in once and access various applications without re-authenticating at each one. When you click "Sign in with Google" on a third-party website, you're using federated identity—Google confirms who you are so the other site doesn't have to manage your credentials.
ProductProven User Onboarding Best Practices for Growth
Most users who sign up for a product never become active users—the average activation rate is just 37.5% across B2B SaaS. The gap between registration and real engagement is where growth either happens or quietly dies.
TechnologyTop Membership Management Software Solutions: 2026 Comparison Guide
Managing members across spreadsheets, disconnected tools, and manual renewal tracking works—until it doesn't. The moment your organization grows beyond a few dozen members, the cracks start showing: missed renewals, duplicate records, and members frustrated by clunky experiences.
TechnologyPasswordless Authentication Benefits: 7 Reasons to Make the Switch in 2026
Passwords are the most attacked entry point in digital security, yet most organizations still rely on them as the default. Phishing, credential stuffing, and brute-force attacks all depend on one thing: a password that can be stolen, guessed, or reused.
StrategyLogin Page Conversion Optimization Guide
A user arrives at your login page ready to engage, buy, or access content—and then leaves without authenticating. That moment of abandonment, repeated across thousands of sessions, represents one of the most overlooked sources of lost revenue in digital products.
TechnologyHow Sports Organizations Use CIAM
A fan buys a season ticket, downloads the club app, and orders a jersey online—yet the club sees three strangers instead of one loyal supporter. This fragmentation costs sports organizations revenue, personalization opportunities, and the unified fan relationships that drive long-term growth.
TechnologyPasskey Authentication for Sports Clubs: 5 Steps to Get Started
Passkey authentication replaces passwords with biometrics or a device PIN, letting sports club members sign in using a fingerprint, face scan, or screen lock instead of typing credentials. Built on FIDO2 and WebAuthn standards, passkeys are phishing-resistant by design—attackers can't steal what never leaves the member's device.
IdentityWhite-Label Identity Management: The Complete Guide
Organizations managing multiple digital properties face a structural identity problem: fragmented authentication systems, fractured user data, and dependency on platforms that own the user relationship. White-label identity management resolves this with a fully rebrandable IAM platform—deployed under your brand, backed by enterprise infrastructure, and built to turn identity into a business asset.
StrategyNewsletter Subscription Management Best Practices
A growing subscriber list means nothing if half the addresses bounce and the other half never open your emails. The real value of a newsletter lies not in its size but in how well you manage the people on it.
StrategyThe Social Media Monetization Gap: Why Sports Clubs with Millions of Followers Own Almost No Fan Data
A typical Bundesliga club has between 2 and 5 million social media followers across Instagram, Facebook, TikTok, and X. Yet when you ask these same clubs how many fans they can actually contact directly, with consent, for marketing purposes—the number drops to a fraction. Often less than 100,000. Sometimes far less.
EducationSCIM: How Automated User Provisioning Transforms Customer Identity Management
Managing customer accounts across multiple digital touchpoints is one of the most challenging aspects of modern customer identity management. When customers register, update their profiles, or request account deletion, these changes need to be reflected everywhere. SCIM offers a standardized solution to automate this process entirely.
Success CaseHSV.ID: How Hamburger SV Built 500,000+ Activatable Fan Profiles with Centralized Identity
Hamburger SV (HSV) faced a challenge familiar to many major sports and entertainment organizations: massive digital reach without data ownership. With nearly 700,000 social media followers, the club had strong engagement, but the critical first-party fan data was locked away in silos and controlled by third-party platforms.
EducationThe rise of Passkeys as the next generation authentication method
For users, logging in to services and accounts online is part of everyday life. For a long time, this required traditional passwords, which are considered insecure and cumbersome. Passkeys are an alternative that simplifies many things and offers numerous advantages in everyday use for both users and organizations.
Press ReleaseUnidy and Data Talks Partner to Transform Zero-Party Data Management
Unidy, an innovative leader in white-label identity and single sign-on solutions, is excited to announce a strategic partnership with Data Talks, a pioneering provider of Customer Data Platform (CDP) solutions. This collaboration is set to transform the way businesses collect, manage, and activate zero-party data, fostering direct, data-driven relationships with their customers while upholding the highest standards of digital privacy.
EducationAuthentication vs. Authorization: Key Differences
Learn the key differences between authentication and authorization in securing applications. Learn how these processes work together to protect sensitive data and improve cybersecurity with practical examples and best practices.
EducationSAML vs. OIDC: Best Protocol for Your Business
What are SAML (Security Assertion Markup Language) and OIDC (OpenID Connect)? Both are authentication protocols that enable Single Sign-On (SSO). Which one is better suited for your business? We introduce both protocols, how they work, their features, and which one is best for your company.
BusinessWhat is our multibrand feature?
This blog article explains our multi-brand feature and its key benefits. The feature allows organizations a centralized user account for different brands enabling the synchronisation of data across brands. Every brand is designed individually and includes different services, channels and subscriptions.
EducationWhat Is a White-Label Solution and Its Benefits?
Unidy is a White-Label Identity Solution. But what does that actually mean and what are the advantages of a white-label solution?
EducationBest of Breed vs. Monolithic Systems
When you are looking for a software infrastructure that meets your company's needs, the terms "best of breed" and "monolithic" are used regularly. We therefore think it is useful to explain these terms in more detail, as it can be difficult to determine exactly what they mean and how they can work for your company.
FeaturesHow companies increase digital sales with Unidy
Collect - Increasing number of user profiles / Connect - Increase data fields and opt-ins per user / Convert - Increase revenue per user
EducationThe End of Third-Party Cookies
What it Means and How to Respond - Moving Away from Opaque Collection and Use of Consumer Data Towards a Decision-Oriented, Transparent, and Privacy-Friendly Future.
BusinessWhere we come from and where we want to go
2023 - Our story continues and we are going big on zero-party data this year. This article is about our story so far and our goals for the future.
EducationWhat is a Single-Sign-On and why is it important?
Unidy enables Single-Sign-On to provide a unified login experience for users across one or multiple brand platforms. But what is Single-Sign-On and why is it important at all?