Turn Fans Into Activatable Profiles
The identity infrastructure that helps sports clubs collect fan data, connect it across all touchpoints, and convert it into revenue. One login for tickets, merch, membership, and more.
Your Fan Data Is Trapped in Silos
Same fan, five different accounts, zero unified view. The result: poor UX, fragmented data, and missed revenue opportunities.
Poor Fan Experience
Fans create new accounts for every touchpoint – ticketing, shop, membership, streaming. Friction kills conversion.
Fragmented Data Quality
Same person, different profiles. No single source of truth. Your CRM is full of duplicates and gaps.
Impossible Personalization
Without unified identity, you can't connect the dots. No 360° view means no relevant offers.
Activated fans spend 5× more
Fans with a unified profile across all touchpoints generate significantly higher lifetime value. Without identity infrastructure, you're leaving money on the table.
Trusted by 30+ Sports Organizations
From Bundesliga to Golf Federations
Collect → Connect → Convert
Not a feature. A foundation. Each step builds on the previous – creating compounding value over time.
Collect
Unified login across all touchpoints. Passkeys, social logins, and drop-in SDKs that work with your existing apps.
Connect
Identity resolution across ticketing, merch, membership, and streaming. One fan = one profile.
Convert
Personalized journeys and monetization at scale. Activate your data across all channels.
Every month without foundation = profiles you could have been building.
How HSV Built 500,000+ Activatable Fan Profiles
Hamburger SV transformed their digital fan engagement with Unidy. From fragmented data chaos to unified identity – in production for 4.5 years.
Connects With Your Existing Stack
Pre-built integrations with the tools clubs already use. No rip-and-replace required.
Ticketing
Ticketmaster, Eventim, TicketPAY
Commerce
Shopify, WooCommerce, Shopware
CRM
HubSpot, Salesforce, Microsoft
Newsletter
Mailchimp, Brevo, Inxmail
"Unidy has become the foundation of our digital strategy. We finally have a unified view of our fans and can activate them across all channels."
Ready to Build Your Fan Foundation?
Join 30+ sports organizations that use Unidy to collect, connect, and convert fan data.