Unidy
How HSV Activated 500,000+ Fan Profiles and Built Owned Audience

Success Case

One of Germany's most prominent sports clubs transformed massive social reach into direct fan relationships. Download the complete success case to learn how HSV achieved measurable results with centralized identity management.
  • 500,000+
    Activatable fan profiles with verified contacts
  • 1.8M
    Granular opt-ins - campaign-ready and GDPR-compliant
  • 4.5 Years
    Proven results from live operation

Trusted By

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The Challenge

From Reach to Relationships

HSV faced a challenge familiar to many sports organizations - high digital reach with limited control. Discover how they solved the paradox of millions of followers but minimal data ownership.
From Reach to Relationships
What You'll Discover

Inside the Complete Success Case

Download the PDF to get the full story behind HSV's digital transformation.

The Challenge

Why traditional approaches weren't working and what needed to change

The Solution

How HSV.ID became the foundation for owned audience and revenue growth

Measurable Results

Real numbers from 4.5 years of operation across all key metrics

Implementation Strategy

Technical approach, integration architecture, and rollout timeline

Use Case Deep-Dive

How sponsor activation created value for HSV, sponsors, and fans

Leadership Insights

Direct quotes from HSV's Head of Digital & IT on transformation impact

Blueprint for Sports Digitalization

Why This Matters for Your Organization

Whether you're managing a sports club, media brand, or any organization with significant digital reach, HSV's journey provides a proven blueprint. The success case shows how to transform followers into owned, activatable audience - with full GDPR compliance and measurable ROI.
Why This Matters for Your Organization

Questions About the Success Case

Quick answers before you download.